Zimbabwe launches the 12th Edition of Sanganai/Hlanganani World Tourism Expo

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Mrs Rita Likukuma, the Acting Chief Executive of Zimbabwe Tourism Authority (ZTA) speaks to the press
By :

AT Team

Zimbabwe Tourism Authority (ZTA) has announced dates for this this year’s Sanganai / Hlanganani World Tourism Expo where more than 100 international buyers are expected to attend.

Speaking at a press conference in Harare, yesterday, Mrs. Rita Likukuma the ZTA Acting Chief Executive said that the 12th Edition of Sanganai/Hlanganani-World Tourism Expo will be held from 12 – 14 September 2019 at the Zimbabwe International Exhibition Centre also known as the ZITF Centre.

“Sanganai/Hlanganani World Tourism Expo will be held from September 12 to 14 at the Zimbabwe International Exhibition Centre, also known as the ZITF Centre,” Likukuma said.

Adding that, “Registration has opened and exhibition space will be allocated on a first come first served basis.”

She urged exhibitors to book early to avoid last-minute disappointments.

Mr. G Chidzidzi, ZTA Chief Operating Officer briefly explains the vetting process under which buyers will be determined

“The 2019 edition will host more than 100 international buyers from the various source markets. The screening criteria for international buyers will be strict as our focus is to host buyers who are serious about bringing business to Zimbabwe and who also have potential to invest in the tourism industry.”

Mrs. Likukuma said the 2019 edition would surpass earlier editions due to interest from first time exhibitors.

“The 2018 edition registered 318 exhibitors and we envisage to surpass this given the interest that has come through from first-time exhibitors,” she said.

“We want the 2019 edition to be bigger and better,” Lukukima added.

Likukuma expressed excitement and enthusiasm saying the popular speed networking sessions introduced in the past two editions had yielded great benefits for participants.

“This has worked greatly for Exhibitors who have utilised this forum to introduce their product and service offerings to international buyers. Speed networking will take place on 12 and 13 September 2019 which also marks the business days of the expo” she said.

‘I am appealing to every operator throughout the country to come out and take advantage of the fair. No operator is small in tourism as everyone has a market to serve. We want everyone to be present. It is my wish to also have tourism operators and supplies from Small and Medium Enterprises (SMEs)’ said Mrs. Likukuma.

In order to give every operator an opportunity to meet with international buyers at Sanganai / Hlanganani, the Zimbabwe Tourism Authority will offer 10% discount to exhibitors who register at the ZTA stand during ZITF.

– Sanganai/Hlanganani –

Sanganai/Hlanganani is an annual Tourism Trade Fair organized by the Zimbabwe Tourism Authority (ZTA). It showcases the widest variety of Africa’s best tourism products, and attracts international visitors and media from across the world.

The Fair is the successor of Shanyai/Vakatshani, the Zimbabwe International Travel Expo (ZITE) that was held annually at the Harare International Conference Centre. ZITE started as a small expo in 1982 and grew over the years to become one of Africa’s leading tourism showcases by 2007.

The past eleven editions of Sanganai/ Hlanganani were a resounding success and attracted the leading African destinations and major world tourism markets such as South Africa, Botswana, Malaysia, China, Zambia, Malawi, Kenya, Mozambique, Namibia, Indonesia, India, Italy, Uganda and many others.

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