World Tourism Day is celebrated worldwide every 27th of September to raise awareness on tourism’s contributions to sustainable development.
The United Nations World Tourism Organization has been celebrating World Tourism Day since 1980, the day decrees of the UNWTO went into force.
Tourism can be a powerful driver of development, but digital platforms are disrupting the tourism sector—impacting the way destinations facilitate tourism, develop product, gather data, access markets, and attract visitors. This disruption has ripple effects across the tourism industry, making it challenging for emerging markets striving to leverage tourism for development.
The theme for this year’s 2018 World Tourism Day is tourism and the digital transformation. Peace and Dialogue, Energy, Accessibility, World Heritage, Water and Tourism, and Sustainable Tourism have also been among the themes of previous celebrations of World Tourism Day.
The declaration of 2018’s World Tourism Day subject was made on the sidelines of the 63rd Meeting of the UNWTO Regional Commission for Europe that took place in Prague, Czech Republic, in June.
Secretary-General Zurab Pololikashvili said the UNWTO sees digital progress and improvement as helping solve the challenge of unifying development with a more sustainable and responsible tourism sector.