UTB Partners with the Golf Union To Promote Tourism

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L-R Uganda Golf Union President, Innocent Kihika, UTB Chief Executive Officer Stephen Asiimwe (C) and Claire Mugabi the Marketing Manager. /UTB
By :

AT Team

Kampala, Uganda. The Uganda Tourism Board has today launched a partnership with the Uganda Golf Union in an event at the Uganda Golf Club in Kitante. This comes ahead of the Uganda Golf Open tour set to kick off on March 30, 2019.

The partnership will see both institutions work together to position Uganda as Africa’s premier golf tourism destination. This will start with a joint promotion of the Uganda Golf Open tour; which will traverse the whole country.

According to UTB Outgoing CEO, Mr. Stephen Asiimwe, Uganda Tourism Board is taking steps and forming partnerships as a strategy to promote Uganda as a top golf tourism destination in Africa.

“Uganda is uniquely placed in such a way that every golf course is near a tourist attraction, for example the Jinja Golf course near the source of the Nile, Mbale Golf course adjacent to Mt. Elgon, Entebbe Golf Course near Lake Victoria; to mention but a few. This means that every golfer in Uganda or golfer coming into the country stands a prospect to enjoy the surrounding tourist attractions. We want to tap into this opportunity,” Asiimwe said.

Uganda Tourism Board marketing manager Claire Mugabi swings in a ceremonial tee-off after sealing the partnership at Uganda Golf Club in Kampala. /UTB

Commenting on the partnership, the president of the Uganda Gold Union, Innocent Kihika said that this was an amazing opportunity that UTB presents to the Uganda golf union.

“This partnership is a unique opportunity for us to partner with UTB to promote tourism. Uganda currently has 8 golf clubs in the country. We have the Uganda golf club that has state of the art facilities and is the best golf course in the country. This makes Uganda a suitable destination to play golf. We are rated among the best destinations in Africa to play golf because of several elements like the average rating of golf clubs within this destination and the density of above-average golf clubs.” Kihika said.

According to reports, an estimated 5 to 10 per cent travel worldwide with the sole purpose of playing golf. This number has been steadily increasing over the years as more countries embrace golf tourism as a key source of foreign exchange. To this effect, the Uganda Tourism Board is looking to partner with the Uganda Golf Union in this event Club as one of the steps to promote Golf Tourism.

On a global scale, golf contributes about $20 billion annually and by itself or as a secondary motivator is able to attract millions of holiday makers across the world. Approximately 56 million people play golf worldwide with 26.7 million of these residing in the United States, 5.5 million in Europe, 5 million in Canada, 14 million in Japan, and 3.8 million in the United Kingdom; Uganda’s key source markets.

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