Uganda Shines as ITB Berlin 2019 Opens

Part of the Ugandan delegation at the ongoing International Tourism Bourse, in Berlin Germany. /AT Photo
By :
AT Team

BERLIN – Uganda, a gem strategically located in East Africa has stepped up its engagement at the Internationale Tourismus-Börse (ITB Berlin) in a strategy that seeks to make the Pearl of Africa a preferred travel destination.

Touted as the world’s leading travel trade show, ITB Berlin, which began yesterday Wednesday March 6th and runs through the weekend to Sunday March 10th 2019 – is attended annually by over 10,000 companies and organisations from 186 countries exhibiting their products and services to around 170,000 visitors, including 110.000 trade visitors represents the perfect opportunity to promote Uganda.

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“ITB is without a doubt of invaluable importance to Uganda given that Germany is one of our top source markets. We believe that at this trade fair, our tour operators will be able to get bookings as well as get connections to new markets. Exhibitor satisfaction at ITB over the years has stood at over 90%, which is a sign of effective delivery on business,” said Lilly Ajarova, Chief Executive Officer at Uganda Tourism Board.

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Ms Lilly Ajarova (C) engages visitors at the Uganda Stand during the ongoing Internationale Tourismus-Börse in Berlin, Germany. /AT Photo

The Ugandan delegation is headed by Hon Dr Kiwanda Godfrey Ssuubi, State Minister for Tourism, Wildlife and Antiquities, accompanied by Mrs. Grace Aulo, Commissioner Tourism, Ms. Lilly Ajarova, Chief Executive Officer at Uganda Tourism Board and Mrs. Susan Muhwezi, the Chairperson Uganda Hotel Owners Association (UHOA). A total number of 54 participants are taking part this year, comprising of 30 Uganda tour operators, 14 hoteliers and 10 independent trade visitors.

“Once again ITB Berlin shows that traditional trade show formats can be more successful than ever in the digital age. We are quick to recognise industry trends while also developing existing formats further. The new Technology, Tours & Activities segment at ITB Berlin 2019 is perfect proof of that. At the same time our trade shows have evolved into global brands,” Dr. Christian Göke, CEO of Messe Berlin is quoted to have said.

Although landlocked, Uganda leaves breath-taking impressions because of its abundant natural resource wealth and strategic location.

With Mgahinga Gorilla National Park and Bwindi Impenetrable Forest National Park, making about 54% of the Mountain Gorilla population in the world, Uganda remains the best place to track these endangered species. /AT Photo

“We have over 54% of the World’s remaining population of mountain gorillas and 11% of the world’s recorded species of birds constituting 50% of Africa’s bird specie richness,” said Susan Muhwezi.

Adding that, “Most travelers to Africa agree that Uganda is not only a top Safari Destination but also remains the adventure and primate capital of the world. This can be attested by those who have visited and taken on water sports like water rafting on the Nile river and tours to track the endangered primates.”

But the magic of safari isn’t all that Uganda has to offer. For the more intrepid adventures, a climb to the snowcapped legendary mountains of the moon – Mt. Rwenzori, chimpanzee tracking, birding, fishing, Kayaking and the friendly people complete the true story of Uganda.

As former British Prime Minister, Sir Winston Churchill is quoted to have said, indeed the Kingdom of Uganda remains a fairy tale. The scenery is different, the climate is different and most of all, the people are different from anything elsewhere to be seen in the whole range of Africa…. ” what message I bring back” …. concentrate on Uganda.

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