Uganda is Best Exhibitor at Indaba 2019, wins Gold Award

Uganda's Tourism Minister, Prof Ephraim Kamuntu (C) receiving the award from S. Africa's President Cyril Ramaphosa (R). Photo Daily Monitor
By :
AT Team

DURBAN – Uganda has emerged Best Exhibitor in the category of Southern African Development Community and Africa as a whole, winning gold at the 2019 Indaba Tourism Fair that concluded yesterday.

Ugandan Tourism minister, Prof Ephraim Kamuntu who received the award from President Cyril Ramaphosa of South Africa, said the Pearl of Africa (Uganda) has demonstrated that it is a force to be reckoned with.

“I am happy that we are being recognized for our uniqueness,” Prof Kamuntu said.

Adding that, “This award is an illustration of what Uganda is like. We showcased not only our culture, but also our uniqueness, and the organizers were amazed by what Uganda has to offer.”

According to Lilly Ajarova, Uganda Tourism Board’s CEO, the feat shows that Uganda is now positioning itself to take its rightful place not just as a leading but also a preferred tourist destination in Africa and the world.

“We are elated to have won gold as the best exhibitor at this year’s Indaba fair,” Ajarova said.

Adding that, “This is a true testament to Uganda’s immense natural endowment and shows that the world is appreciating our tourism potential.”

Ms Ajarova who took over the helm at Uganda Tourism Board (UTB) in February, said that a lot of work had been put into the exhibition stall so as to ensure that it captured all elements of Uganda — like wildlife and cultural heritage — whilst also ensuring that the spacing enabled close interaction with the visitors.

Uganda which beat Namibia and Democratic Republic of Congo (DRC) to the award, has previously won other global accolades at exhibitions such as ITB Berlin, Magical Kenya Tourism Expo, among others.

– Uganda Delegation –

A delegation comprising 13 private tour operators and government agencies led by officials from Uganda Tourism Board (UTB) represented Uganda in South Africa.

UTB is the government’s agency that is responsible for promoting and marketing Uganda.

Among the government agencies that attended the 2019 event alongside the private tour operators are, Civil Aviation Authority, Kampala Capital City Authority and Uganda Wildlife Authority.


Africa Travels Indaba is a tourism expo hosted by South African Tourism and attended by both tourism buyers and sellers from all over the world. The expo is normally held at the Inkosi Albert Luthuli Convention Centre (Durban ICC), KwaZulu-Natal, South Africa.

It is the largest annual tourism marketing event in Africa and one of the top three ‘must visit’ events of its kind on the global calendar.

This year’s edition of the expo (May 2-4) has been themed: ‘Be Part of the great African Story and write your success.”.

It showcases the widest variety of Africa’s best tourism products and attracts international buyers and media from across the world. Africa’s Travel Indaba is owned by South African Tourism and organised by Synergy Business Events (Pty) Ltd.

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