Resilient Creative Industry: 8th edition of Uganda Film Festival Kicks Off

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Colin Asiimwe, the Head of Marketing at MultiChoice Uganda during the launch of the 8th edition of the Uganda Film Festival (UFF) that took place at Acacia Mall, Kisementi on Monday, 29th March, 2021. /Courtesy Photo
By :
AT Reporter

Kampala, Uganda – The Uganda Communications Commission (UCC) has together with MultiChoice Uganda and other partners launched the 8th edition of its five-day film festival with a cinema opening event at Acacia Mall, Kisementi in Kampala.

This year’s edition will run from March 29, 2021 to April 2, 2021 under the theme, “Rebuilding a Resilient Creative Industry through the Pandemic.”

According to Susan Wegoye, the Director Legal Affairs, UCC, the Uganda Film Festival (UFF) is intended to streamline and develop the  film industry in Uganda.

“Uganda Communications Commission is mandated to promote sustainable growth and through the Uganda Film Festival we have been able to promote the immense talent that sits in our country while ensuring to facilitate a conducive operating environment for our film industry,” Wegoye said.

She commended the Ugandan film actors, producers and directors for the continued creative and innovative input towards building a robust film industry.

Africa Tembelea has learnt that the week long festival will have film screenings, film training for scriptwriters, film exhibitions, workshops among other activities that will culminate in an Award Gala night on 2nd April with outstanding film creations winning awards.

Speaking at the same function, Colin Asiimwe, the Head of Marketing at MultiChoice Uganda said that the organisation he works for joins this year’s film festival as a platinum sponsor.

“MultiChoice Uganda is vested in forging partnerships that facilitate the growth, development, marketing and showcasing of local content and the film industry at large. As part of our sponsorship, we shall enroll the scriptwriters that emerge from this year’s Uganda Film Festival into the Multichoice Talent Factory (MTF), a Corporate Social Investment Initiative that we launched to train and certify passionate film producers, writers, editors, production managers and actors into a Master class on scriptwriting, which will be in the next few months,” Asiimwe said

He also revealed that MultiChoice Uganda will sponsor two awards in the categories of Best Director and Best Cinematography.

According to Asiimwe, this is being done to support the local content being produced in Uganda. For both these awards, MultiChoice Uganda will offer a cash prize of Ugx 10million and a mentorship program in the Republic of South Africa with M-Net Studios.

“All the movies which emerge as winners on the Award Gala night will be given the option to air on Pearl Magic and Pearl Magic Prime for a certain period of time, with the express permission of the content owner. We will also put together prize packs for all the winners awarded in the various categories,” he added.

This year’s categories include; Best Student Film, Best Animation, Best Short Film, Best Documentary, Best Script (Screenplay), Best TV Drama, Best Cinematography, Best Sound Design, Best Feature Film among others.

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