Lilly Ajarova takes over as new CEO at Uganda Tourism Board.

Lilly Ajarova receives her appointment letter as UTB CEO from Tourism Minister, Hon Godfrey Ssuubi Kiwanda
By :
Geoffrey Baluku

Ngamba Island Chimpanzee Sanctuary and Wildlife Conservation Trust Executive Director, Lilly Ajarova has been appointed chief executive officer of the Uganda Tourism Board, the government parastatal responsible for marketing and promotion of Uganda as a tourist destination. She replaces Dr Stephen Asiimwe who will be taking on his PHD studies at Makerere University after serving at the helm of UTB for over five years.

The Minister of Tourism, Hon Ssuubi Godrey Kiwanda announced the appointment, and said that the Ministry was confident that Lilly Ajarova had the right qualifications and experience to steer UTB and the country’s tourism sector into greater heights. She brings on board vast leaderships skills complemented with expertise in strategy and lobbying.

Kiwanda thanked the out going CEO Stephen Asiimwe for a job well done during this period and urged the incoming CEO to carry on from where Stephen had taken UTB.

Ajarova with over 13years at Ngamba Island where she has served as Executive Director;

Bradford Ochieng (L) receives his appointment letter from Tourism Minister, Hon Godfrey Kiwanda

has great leadership skills and is an enthusiastic lady who has dedicated her life to animal welfare, biodiversity conservation, environmental education and sustainable tourism development. She also previously worked with Uganda Wildlife Authority as Director of Tourism and Business Development.

Ajarova will be deputized by Bradford Ochieng.

Mr Ochieng has been serving as the director of corporate affairs at Public Procurement and Disposal of Public Assets Authority where he was responsible for overseeing the implementation and providing strategic and technical leadership (monitoring, evaluation, ICT, strategic management and partnership, communication, and risk management).

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