Kenya set to host three-day global travel expo at KICC

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Najib Balala unveils plans to host Kenya's inaugural Tourism Festival Week 2018. Courtesy Photo
By :

Geoffrey Baluku

More than 30 nations have confirmed participation in the eighth edition of the Magical Kenya Travel Expo (MKTE) set to run from 3rd to 5th October 2018 in Nairobi, at the Kenyatta International Convention Centre.

Magical Kenya Tourism Expo.

Kenya Tourism Board (KTB), the host of the expo, has announced that 185 exhibitors have confirmed participation up from 140 exhibitors during last year’s edition. At the same time, the number of hosted buyers at this year’s expo has gone up to 150 up from 132 recorded last year.

Hosted buyers include travel agents, tour operators, hoteliers and travel trade media from Kenya’s key tourism source markets in Africa, Europe, Asia and the Americas.

Tourism and Wildlife Cabinet secretary Najib Balala said the expo will give Kenya increased brand visibility in addition to other events to be held within the week that include Africa Hotel Investment Forum (AHIF) and the Africa Union Tourism Ministers Summit.

“In the 2017-18 financial year, combined arrivals for July 1 2017 to June 30 2018 closed at 1,488,370 compared to 1,393,568 in 2016-17, illustrating a growth of 6.8 per cent,” Balala said.

The domestic segment has recorded a 1.1 per cent growth as indicated in the domestic bed nights’ figure that closed at 3.67 million bed nights compared to 3.64 million in 2016-17. Tourism receipts for the period under review posted a 9.9 per cent growth at Sh117.6 billion, up from Sh107 billion recorded in 2016-17.

B2B meetings between leading African products and top-producing global buyers at #MKTE2018. Courtesy Photo

KTB Chief Executive Officer, Dr. Betty Radier says increased participation in the event is a testament to the growing recognition of MKTE as Africa’s show of choice as well as Kenya’s global stature as a Meetings, Incentives, Conference and Exhibition (MICE) destination.

“This is yet another opportunity for our hospitality industry to network and explore business opportunities at the leading travel trade expo in East Africa,” says Radier.

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