Journey to Re-Awakening: South Africa set to host Travel and Tourism Summit

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By :
Kirunda Dan

Africa’s first ever Travel and Tourism Summit’s is set to take place from 19 to 21 September 2021, with South Africa as host nation.

The hybrid summit whose official programme is now live, aims to be a catalyst for engagement on the current state of tourism on the African continent.

Speaking ahead of the summit, Acting SA Tourism CEO, Sthembiso Dlamini said taking into account challenges facing the global tourism industry, Africa’s Travel and Tourism Summit will, through various engagement sessions, gather the tourism sector to share insights and ideas to explore collaborative efforts that can lead to recovery.

With an array of issues currently facing the sector, Dlamini said the summit aims to attract African community delegates, African Tourism Ministers, industry associations, tourism boards, destination marketing organisations, as well as various partners across the tourism value chain.

Africa Tembelea has learnt that on 19 September, the Summit will dedicate a day to empower Future Pioneers and Game Changers (Small Medium and Micro Enterprises) in the tourism sector as a precursor to the two-day conference.

This programme is a deliberate mix of information sharing, tactical “how to” guides and international best practices in this post-pandemic environment. It is targeted at people in the tourism sector, business and leisure product owners, buyers, associations and people who have a general interest in the tourism sector as a whole.

According to the organisers, the programme is designed to allow hyper-personalisation in the sense that no two guests will have the same programme for the conference, with relevant topics covered throughout the two days. Delegates will also have the opportunity to create their own conference and choose topics and activities that most appeal to them on a personal and business level.

The “Create your own conference” functionality can only be accessed by registered delegates. To do so, Africa Tembelea understands that delegates will need to register a profile and submit detailed information about their company on the Summit’s website. Once their profile has been activated, the users will then be able to customise their conference experience based on their personal and business interests. Registered delegates can also take advantage of the Business Matchmaking tool. It will match them with the right delegates for one-on-one sessions based on the information they will have provided when creating a profile, thus creating a great opportunity to connect and share knowledge with fellow industry stakeholders.

According to the summit organisers, that delegates will also have the option to attend virtually or physically at two identified venues in Johannesburg and Durban, in South Africa, and at another venue in Lagos, Nigeria. All the venues will adhere to strict COVID-19 health and safety protocols.

The summit which is open to delegates from all countries, is an invitation to the world to join in as Africa not only gears itself for recovery, but also to share the story of the reawakening of African Tourism.

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