Jinja is set to host the World Tourism Day alongside the official celebration in Budapest, Hungary. The celebrations to be held at the Municipal Grounds in Jinja on September 27th under the theme, “Tourism and the Digital Transformation” seek to provide a platform for investment, partnerships and collaboration towards a more responsible and inclusive tourism sector.
The Chief Guest is expected to be the Speaker of Parliament, Rt Hon Rebecca Kadaga.
“The tourism sector will use the event as a platform not only to promote Uganda’s visibility as an inclusive and accessible tourism destination but also to raise awareness about the need for digital transformation as well as showcase the new developments at Uganda Hotel and Tourism Training Institute and at the Source of the Nile in Jinja” noted Hon Godfrey Kiwanda; the Minister of State, Tourism, Wildlife and Antiquities.
The Chairman Uganda Tourism Board of Trustees, Hon Daudi Migereko on his part, said that the “The timing of World Tourism Day is particularly appropriate in that it comes at the end of the high season in the northern hemisphere and the beginning of the season in the Southern hemisphere, when tourism is of interest to thousands of people worldwide”.
Events to commemorate the day in Uganda commenced on Thursday 6th September 2018 and will climax on Sunday 30th September 2018, with invited guests converging in Jinja District at the Municipal Grounds on World Tourism Day – making September a Tourism month.
Uganda is a founding member of the United Nations World Tourism Organisation (UNWTO) and participates in celebration of the World Tourism Day every year.
The UN General Assembly instituted and started commemoration of the World Tourism Day in 1980. This date was chosen to coincide with an important milestone in world tourism: anniversary of the adoption of the UNWTO Statutes on 27th September 1970.
“Harnessing innovation and digital advances provides tourism with opportunities to improve inclusiveness, local community empowerment and efficient resource management, amongst other objectives within the wider sustainable development agenda”, said UNWTO Secretary-General Zurab Pololikashvili.
As part of the strategy to promote domestic tourism in Uganda, the ministry has initiated the “Tour Uganda” Campaign with aims of showcasing the attractions and interest Ugandans in developing a culture of appreciating and visiting these attractions. This promotional effort is complimented with the programmes addressing the binding constraints to this growth that include in adequate infrastructure, human resource and investment in the attraction areas. This year’s celebrations seek to showcase Uganda’s attractions and in particular pay attention to Jinja district.
The event will be celebrated with a number of activities taking place prior to World Tourism Day among which are the Sports Gala, Smart Youth Tourism Conference, Tourism Dinner, Exhibitions and Busoga Regional Tourism Conference.