Cairo – Egypt has ranked fourth in growth averages worldwide, according to the Travel and Tourism Competitiveness Report 2019 issued in September.
Egypt improved nine ranks, leaving the tourism sector at the 65th place after it was in the 74th. It also advanced from the 60th place to 5th in the promoting strategy and tourism marketing ranking.
According to the report, Egypt topped the MENA countries in environmental sustainable field and businessmen travel. It also had the best performance in terms of security, safety, infrastructure, ports, and natural resources.
The Egyptian government puts tourism on top of its priorities, noted the report – tourism is measured based on increasing government spending on the sector.
This report measures standards of travel and tourism competitiveness in 140 countries around the world and takes into consideration policies framework put by states.
Egypt’s progress came as a result of remarkable growth achieved in 11 of the 14 axes of travel and tourism competitiveness –further, Egypt’s performance improved in six of these axes with an average exceeding 10 percent.
Egyptian Tourism Minister Rania al-Mashat expressed delight for Egypt’s progress in light of the structural reform program to develop the tourism sector launched by the ministry. The report takes into account the policies frameworks that lead to sustainable growth in the tourism sector and enhances competitiveness.
Mashat pointed out that Egypt’s progress in promoting and marketing indicators reflect the ministry’s efforts to change the patterned image of Egyptian tourism to a more modern one.
The report showed that Egypt is leading in cultural tourism, coming 22nd globally as it houses the most famous heritage sites in the world.