Chinese multinational conglomerate Alibaba said on Tuesday its business school in Rwanda had launched its Global E-commerce Talent (GET) programme for university teachers, the first time this has been offered in Africa.
The GET program is part of the commitment that Alibaba Executive Chairman Jack Ma made on his first trip to Africa last year to support education and e-commerce on the continent.
“GET aims to deepen the understanding of the e-commerce industry among Rwandan university teachers, so that they in turn, can train individuals to compete in the digital economy,” Alibaba said, adding that fifty lecturers from nine of the country’s top universities attended the weeklong program.
GET’s introduction in Rwanda follows the launch of the Jack Ma Foundation’s “Netpreneur” prize for African entrepreneurs working to address the continent’s most pressing challenges, as well as Alibaba Business School’s eFounders Fellowship that will train 200 African entrepreneurs to become catalysts for digital transformation.
The GET program is the first piece of a broader cooperation to bring the Electronic World Trade Platform initiative to Rwanda. The eWTP is a multi-stakeholder initiative that seeks to make it easier for small and medium-sized enterprises to participate in global trade and contribute to the development of the digital economy.
In addition to teaching the fundamentals of running a digital business, the GET program offers insights into doing business with China, whether using Alibaba.com, Tmall or Taobao or marketing directly to Chinese consumers. Instructors, all expert trainers with extensive e-commerce business experience from Alibaba’s ecosystem, taught participants how to best position their products in the China market and even how to write a good product description.