Airtel Uganda, K2 Telecom ink brand endorsement deal

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Airtel Uganda and K2 Telecom have signed a brand endorsement Agreement that will see K2 subscribers enjoy all the services offered by the Airtel network. This announcement was made at a press conference held at Bulange Mengo on Thursday attended by Airtel Uganda officials led by the Managing Director Mr. VG Somasekhar and Buganda Kingdom officials led by the Katikkiro of Buganda Charles Peter Mayiga.

As part of the agreement, people in Buganda region will get an opportunity to buy a co-branded K2-Airtel SIM cards in the 0708 series and connect onto the quality services offered by Airtel Uganda across the country such as wide coverage, high speed internet, 3G/4G network, Airtel Money, affordable packages, roaming and international services as well as all Value Added Services.

“I am pleased to announce to Buganda and Uganda that the Kingdom of Buganda has partnered with Airtel Uganda to relaunch the K2 brand under the new 0708 code. Baganda and the people in Buganda will now enjoy all services from voice, data, Airtel Money, roaming and all others. We chose Airtel because they understand business in Uganda, support the kingdom agenda through a number of initiatives and their decision making is forthcoming. I urge all people in Buganda and Uganda to join K2 ejjudde,” the Katikkiro of Buganda, Charles Peter Mayiga said.

Airtel Uganda and Buganda Kingdom continue to work together on a number of projects in the sectors of health and sports such as elimination of sickle cells through the Kabaka Run and the Buganda Kingdom’s Masaza Cup tournament.

Speaking at the same function, the Airtel Uganda Managing Director, Mr. VG Somasekhar applauded Buganda Kingdom for always pursuing projects that deliver sustained impact to Kingdom subjects and Ugandans in general.

“Through this partnership, we are giving back to the people of Buganda through provision of quality services and reviving the K2 brand so that Baganda continue to celebrate the pride within the Kingdom with the backing of Airtel’s wide range of services and professional customer care at any of our shops, kiosks and agents,” said Somasekher.

The co-branded SIM cards can now be purchased from any Airtel service center and other authorized outlets at a price of UGX2, 000 and all new SIMs will be subject to the existing KYC registration regulations.

“All network and quality issues are set to be managed by Airtel as of today running until 2021,” said Mr Abdu Salaam Waisswa, head of legal at UCC.

The Uganda Revenue Authority ordered the closure of K2 Telecom after it accrued Ush94.8 million (about $25,000) in tax arrears over four years. K2 owes the taxman Ush77.8 million ($20,000) pay as you earn and Ush17 million ($5,000) excise duty.

URA’s head of public and corporate affairs Mr Vincent Seruma, alluding that the Airtel deal is not a buyout, said before the conclusion of a business sale, all outstanding tax obligations must be cleared.

South Africa’s MTN has the largest market share with 11 million subscribers followed by India’s Airtel with 7.5 million users. Uganda Telecom has two million customers, Africell one million subscribers, K2 100,000 users and 1.4 million users are shared by Smile, Roke and Liquid telecoms.

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