16th Akwaaba African Travel Market goes Virtual, set to host M.I.C.E Tourism Recovery Webinar

By :
AT Reporter

Lagos, Nigeria – The 4th edition of the African Travel and Tourism Conference is scheduled to take place on September 21, 2020 at 1400hrs Nigerian time (1600hrs East African time), and will run as a virtual event on the zoom platform.

In a statement to the media, Ikechi Uko, a seasoned travel and tourism expert and organiser of the event said the decision to host a virtual event was taken due to the novel coronavirus pandemic and lockdown of the Travel and Tourism Space.

Currently in its fourth year, the African Travel and Tourism Conference being organized as part of the annual Akwaaba African Travel Market will be held under the theme: Is MICE a viable pathway for Tourism Recovery in Africa?

With the emergence of a Global Lockdown and the rise of remote conferencing, will there be a return to Face to Face encounters? asked Ikechi, or are we Going ‘Phygital’ which is the Hybrid between Physical and Digital!

According to ICCA annual rankings, the top 3 countries for M.I.C.E in Africa are South Africa, Rwanda and Kenya while Ghana is the market leader in West Africa. Taking this in mind, Ikechi said that heavyweights of African Tourism have been carefully selected to help answer questions about the future of MICE in Africa.

Among the eminent speakers will be MICE Expert Rick Taylor as lead Speaker and Alain St Ange as special guest. St Ange is the Former Minister of Tourism for Seychelles and a Presidential Candidate in the Seychellois Elections.

Other main cast speakers will include Sisa Ntshona the CEO of South African Tourism, Lilly Ajarova, the CEO of Uganda Tourism Board, Akwasi Agyeman the CEO of Ghana Tourism Authority, Jacinta Nzioka National Coordinator Kenya Convention Bureau and Nelly Mukazayire CEO of Rwanda Convention Bureau.

For registration, contact: [email protected]

Relatedly, Africa Tembelea has learnt that the Youth Tourism Conference will be held on September 22nd while the Diaspora engagement is set for September 23rd.

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